Finding alternative fuel sources has been a major objective throughout the automotive industry for a long time. For many, it’s not just about saving money at the pump, but rather about saving the environment so that future generations inherit a habitable world. One alternative fuel source that has been making waves over the past couple of years, thanks in major part to the Toyota Mirai, is Fuel Cell Technology. We’re hopeful that the new FCEV will soon be available here in Canada, especially considering Toyota is mounting a countrywide campaigned geared toward raising awareness for the vehicle and the technology behind it.
[ READ MORE: 2016 Toyota Mirai Visits Canada in the EcoRun ]
“The hydrogen-powered Mirai joins Toyota’s broad range of advanced technology systems and vehicles – including hybrids that we build in Canada – to help reduce emissions under real world conditions while delivering everything that drivers desire in a car, SUV or light-duty truck. We’re pleased to kick off the Mirai’s cross-Canada demonstration in Montreal this month, and look forward to sharing with drivers and stake holders this hydrogen-powered approach to a cleaner future. Watch for the Mirai at auto shows and other events from coast to coast throughout 2017.”
– Stephen Beatty, Vice President, Toyota Canada Inc.
Canadian Cross-Country Awareness Campaign
In an effort to raise awareness for fuel cell technology and its importance to the future, Toyota will be taking three different production versions of the Toyota Mirai on a tour around Canada, and it kicked off last month at the Montreal International Auto Show. The tour will inform people that the Mirai is not only a more environmentally-conscious and fuel-efficient option, but that it also operates exceptionally well in cold weather and that Quebec is one of the world’s leaders in hydrogen production.
We’re hopeful that all of this awareness spreading will lead to more hydrogen fueling stations being built across Canada, so that bringing the Mirai to places like Edmonton becomes possible and, therefore, more probable.