2016 Toyota Sienna Concept Cars in One Lap of America Race
As we’ve mentioned multiple times in the past, minivans aren’t quite as popular as they once were, but Toyota has been working hard in several different ways to increase that popularity with the Toyota Sienna. From the #SwaggerWagon videos, to the Ultimate Utility Vehicle, and now by sending two 2016 Toyota Sienna concept cars to the One Lap of America Race. The race is a huge tour across the United States, and Toyota has decided to give everyone the unexpected, by modifying a couple of Sienna minivans to participate in the race.
[ READ MORE: Why should you consider the #SwaggerWagon? ]
“I’ve always loved this race, and this was the perfect opportunity for us to challenge perceptions… we’re already seeing a huge increase in the number of Millennials buying minivans. Toyota started the whole ‘Swagger Wagon’ phenomenon with Sienna, and our recent Sienna REAL Performance program took that swagger to a whole new level. This is going to be one epic adventure, and I think we just may shock some people along the way.”
– Kibo Kitahama, National Manager of Vehicle Marketing and Communications, Toyota Motor Co.
What are the Toyota Sienna Concept Cars?
The first 2016 Toyota Sienna concept car that will be entered into the One Lap of America race is the R-Tuned model that Toyota introduced last year at the SEMA Show. It is powered by a stock engine and automatic transmission, but updated it with performance upgrades to make it a beast on the track.
The other concept has never been seen before, and will be known as the Sienna SE +. Painted black with yellow accents, the SE + was upgraded with tons of appearance additions like two-tone roof rails and a spoiler extension. Its performance has been updated by several enhancements, including 19” wheels and Pirelli P Zero tires.
The two vans will compete in the Truck/SUV class and Exhibition class respectively, as the race takes them around the US in 8 days. Those 8 days will be spent not only in the 17 timed races, but racing around to the different locations throughout the day and night. We’re excited to see how these souped-up Sienna models do in the race, and will update you if we hear anything further.